Cloud Mountain, Thunder Dragon: Stories of Gross National Happiness

Researcher and writer Jules Pretty‘s climb to Bhutan’s Taktstang mountain temple reveals a nation’s story of hope and regeneration through its common focus on Gross National Happiness. “Difficult to reach, but not impossible. Like solving a world crisis…”


2,050 words: estimated reading time = 8 minutes


It is said, each person of Bhutan wishes to make a pilgrimage to Taktstang. Founded in 1692, centuries of reverent feet. A great magnitude of devotion, the build and the maintenance, here on thunder mountain.

Showing: Tiger's Nest: Taktstang temple, Bhutan. Photograph byJules Pretty 2025.
Tiger’s Nest: Taktstang temple, Bhutan. Photograph: Jules Pretty © 2025.

Hello old friend, you say. I know you.

For this is who is waiting.

Taktstang temple calls quietly to the soul. Just welcoming, not demanding. Shall we take up where we left off? Up here hidden in mountains.

At this bird-perched temple and monastery built into the kilometre-high cliff. Half in cloud, spires golden, serenaded by forest birds in the thin air after rain. Hidden, not hidden, hidden again.

Difficult to reach, but not impossible.

Like solving a world crisis, say stopping the use of obsolete fossil fuels, preventing the scouring up of nature.

The climb to the Tiger’s Nest begins not long after dawn. Up there in the eastern hills above Paro, under the blue dome of sky. Up the trail, up steps and foot-worn paths. Through cool groves of seven-needled pine and oak, orchid and fern and old-man’s beard, rich epiphytes on every branch.

The climb’s stiff, at altitude. The sun leaps from the sheer granite cliff, lights the forest, swings around to shine on temple roofs and white walls of stone and clay. Beneath is the drop, the ascent. There’s a fluting bird, the yellow-billed magpie. There are bright prayer flags holding the land together.

Gross National Happiness — changing a country’s story

A pilgrimage of this kind is said to need right speech, body and mind. Speech is the story, body’s the hard work, mind’s the agency and effort. It’s a lesson for any kind of transformation.

The mind gradually empties as you climb. There’s the physical and mental test, then comes a muffled roar, a detachment from sky and land. The wind horses have stopped running. It’s the alchemy of change.

A single white cloud is fixed upon the azure sky.

The temple shimmers, across the ravine.

Far below is the valley, the contoured rice around the town.

Showing: Paro Valley and Himalayas. Photograph by Jules Pretty 2025
Paro Valley and Himalayas. Photograph: Jules Pretty © 2025

Guides accompany each group of visitors. Jigme Chodup says, “One hundred and eighty-one.” The number of times he’s walked this upward pilgrimage. Here came Guru Rinpoche with his consort, she the flying tiger. Here they crushed the dark spirit, the mara of the mountain.

At some point it’s time to turn. To walk down the old trail that’s now a new trail, past herbs and orchids in the forest, past scars of landslips. Passing climbing pilgrims.

“Is there far to go?” A question about life itself.

“No, not far! Don’t stop. Transformation awaits.”

Such hope means taking risks. Precisely what the Fourth King does in the early 1970s. He takes a risk, and people give support.

At the age of 18, people say King Jigme Wingchuk seems mature for his years. He declares Bhutan’s primary aim should be Gross National Happiness. All else should serve this: economy, culture, society.

Some in other countries smirk at the idea of Gross National Happiness. Come on, what about growth? You can’t eat happiness.

What’s Bhutan now known for? Well, precisely this one big and beautiful story.

Gross National Happiness is described in Bhutanese as Gakid Palzon. Ga-happy, Kid-peaceful, Pel-prosperity, Zon-convergent. GNH means “happy-peaceful-prosperity-convergence for all.”

It’s completely changed the story of the country. The way that people talk, their identity, how they act.

A country with no litter, no plastic pollution, no person smoking in public. No pesticides or herbicides, so an abundant insect presence. Every tree filled by a noise-wall of crickets, every green space rich with flocks of butterfly. Nine hundred species of butterflies in the country, thousands more of moths. A country with no slaughterhouse, not one fast-food outlet. All the food organic, all agriculture regenerative.

Showing: Prayer flags and rice paddy. Photograph by Jules Pretty 2025
Prayer flags and rice paddy. Photography: Jules Pretty © 2025

And this too: phone coverage everywhere, no dead signal zones. All electricity from hydropower, the surplus sold to India and now the primary source of national income. The next step: electrify transport.

Who’s the trickster now? 

The king gives up his position, wants the next generation to bring new ideas. The Fifth King says, we’ll give away my power, create a voting democracy. As easy as that.

The country with a negative carbon footprint, it’s now one of a small group with the lowest internal social inequality in the world. And this: the 5th King’s vision for a new settlement in the south, Gelephu Mindfulness City. High tech, new jobs, integrated with wildlife, all the buildings made of wood.

What is it then? Are people elsewhere afraid of the idea of this sort of contentment? That they’ll have to give up things to find it?

What you’ve also not got. You’ll hear no one saying, we think selfishness is best, or friendliness is the enemy of economic growth. Or that growth is king. 

The guide Jigme stops, says, “Just think of what we’d lose.”

That wider world of wonder. It’s still in a hole.

This small country never fell in. This hidden land, it’s not in the hole and it knows how to stay out.

The trickster’s wearing a mask. It’s rags to riches. Right enough, happiness riches.

People love that story. They never get enough of it.

The audience laughs. Too true.

The Masked Dance

One mountain day starts like this. Sunshine, hot for autumn. Clouds hide the hill-tops and snow-slopes of the great Himalayan peaks. It’s the first of three days of masked dance and celebration. The Tsechu festival, the best time of the year.

Gross National Happiness. Showing: Masked dance at Tsetchu. Photograph by Jules Pretty 2025
Masked dance at Tsetchu. Photograph: Jules Pretty © 2025

The first day of dance. The dzong amphitheatre’s brim-full, eight thousand people, dancers down on the stone performance square. To one side, the citadel, white-walls and golden roofs. Clowns in masks wander, prodding the serious dancers, leaning into their faces, engaging with the audience in a side-show of jest and laughter.

The tricksters mimic moves, exaggerate, play at slap-stick entertainment. 

No one’s allowed to take themselves too seriously. Laughter is good.

The audience loves it.

The national TV station broadcasts all the action across the three days. Homes and restaurants have their TVs running all day. There’s no commentary. Everyone knows the stories.

Here’s the Black Hat dance, monks spinning as they fight the devils of desire, beating hand-held drums.

Here are masked animals. The mythical faces of gold and green and blue: the tiger, the snow-lion, garuda, dragon. The audience eats and chats and points.

Here’s the dance of couples, a tall woman and man, calm-faced masks, tested to the limit. Yet the marriage survives it all. Children laugh, play on phones.

Rain starts to fall, gently as moths at evening dusk. Five thousand umbrellas ping open, and families cluster underneath.

Nature’s an important healer too. Especially when it’s abundant. When it’s not being beaten half to death on the ropes.

Overlooking the capital, all perched on steep slopes, the river dashing far below, high on the hill is the fifty-metre golden Buddha. Often hidden in clouds. But present, all the same, in people’s lives.

Sunlight briefly falls upon the Buddha. On his shoulders, on his lap, on his smiling face. The mountain dances, the arching rainbow a scarf wound around the mountain’s wrist.

And in each temple, in each Dzong fort, there’s golden light on the Buddha and disciples, on Guru Rinpoche who brought Buddhism to the country. Energy flows in from the universe, streams out again. Butter lamps flutter in the endless draughts, wind channelled down wooden corridors, high windows open to the world.

Showing: Butter lamps. Photograph by Jules Pretty 2025
Butter lamps. Photograph: Jules Pretty © 2025

In the golden light of the sweet butter lamps, shadows dance on walls, murals are alive with tiger and snow-lion and elephant. The animals jump and blink, as it did for early humans when they stood right before the cliff face, the cave wall.

A monk pours saffron water on your hands.

For this is a place of story. How to care for places, keep them sacred.

By the banks of the river, two villages are engaged in archery competition. The men are mostly elders, burned by life in the fields. Like all team sports, there’s laughter, jesting, ribbing. They’re wearing sashes on their belts, one for each successful strike.

The target’s no more than a handspan wide. It’s 140 metres away.

Hitter and hit are not two opposing objects, they are the reality of the whole. The archer, the bamboo bow, the bamboo arrow. The arrow departs the eye of the archer, curves high in the sky. Time passes as it arches over the butts. There’s an acceleration at the end as the arrow at last is caught by the eye.

There’s an unzipping of the air, the arrow buries two feet deep, into the grassy mound, into the target.

The men simply sway aside. They call to the next archer, right a bit, up-up. Listen to the wind, to all the world around them. Another arrow pierces the sky.

A team breaks into dance and song when the arrow strikes the tiny target.

Jigme laughs, says, “Well, they are a bit drunk.”

All around, the contoured gold and green of paddy fields. Some drained and cut, hand threshing underway. The irrigation water travels from one field to the next below. Frogs are calling.

And so the monsoon rebounds, dashes in. A month after it should be over.

A growth story of the 21st century

Sixteen hours of torrential rain. Crashing thunder dragon, fire and lightning. Morning light comes late, dull and blue. The hills are hidden in mist. The river’s maddened, no longer blue and sweet, now a rushing, crashing venomous snake. Water strikes rocks, rises high in standing waves, whole trees spinning and leaping away.

“I’ve never seen anything like this. At this time of year,” says Jigme.

Never has such a storm come, so long after the old certainties of the monsoon.

On the drive over the Dorchu-la Pass, there are landslides every forty or fifty metres. Rocks ping off the road ahead, bounce away. The driver looks up, the guide looks ahead.

And what ugly devils stirred up this storm? Brought it to the people whose carbon footprint is less than zero?

All over the country, all across the north-east of the sub-continent, landslides and falling rock, bridges washed away. Snowstorms fall on the high mountains, strand climbers, a hydro dam is overtopping.

What else will come to the Himalaya with its forty thousand mountain glaciers? A billion people relying on a calm supply of meltwater for drink and irrigation.

Showing: Thimphu dzong. Photograph by Jules Pretty 2025
Thimphu dzong. Photograph: Jules Pretty © 2025

Bhutan’s the growth story of the twenty-first century. Growth of happiness, growth of economy working within strict boundaries, growth of equality. An economy that does not impose externalities on others. A marvellous thing.

People here, they’re earth-cherishing people, as Joan Halifax has put it. They know how to look after the future.

How to be happy, peaceful, convergent.

Your age of oil? It’ll soon be over.

Eight hundred summers ago, Dōgen Zenji slides open rice-paper doors in Japan. He’s in the temple he founded, Eihei-Ji, the temple of eternal peace.

He sees, mountain, cloud, patches of blue sky. He writes this in the Mountains and Waters Sutra:

“There are mountains hidden in sky.
There are mountains hidden in mountains.
There are mountains hidden in hiddenness.”


Find more

UPDATE February 2026: You can now watch National Happiness and Social Equality: This is How Bhutan Did It, a special companion video to this post, recorded by Jules as part of his Story for Climate & Nature Recovery YouTube Channel.

Jules’s guide, Jigme Chodup, works for the Thimphu company, Keys to Bhutan.

“Anything that exists is possible,” is the message of this short YouTube excerpt of a feature on Bhutan’s journey with Gross National Happiness (with a link to the full documentary).

You can find out more about Gross National Happiness and other measures for wellbeing at the Oxford Poverty and Human Development Initiative (OPHI). 

For more on the role of story, see Jules Pretty’s YouTube channel, Story for Climate and Nature Recovery — including this short video on the role of Tricksters in Story. We have featured Story for Climate and Nature Recovery in our Creative Showcase.

For more of his research and writing at Jules’s website. 

Jules Pretty

Jules Pretty

A researcher and writer on environment and society, including ‘The Climate Chronicles’, and is author of several books on climate, nature and the stories we tell.

Climate Conversations to Save the World

Environmental researcher Matt Law reviews an online performance about climate conversations: an interactive journey inviting us to consider how different connections and storytelling could have led to a different world today, and help save the world for tomorrow.


1,180 words: estimated reading time = 4.5 minutes


Are there pivotal moments where, if only somebody had said something different, the progress of the Bulletin of Atomic Scientists’ Doomsday Clock could have been slowed? What if you could be transported to one of those moments? What choices would you make? Would you know what to say? In a talk to TEDWomen in 2018, US-based Canadian climate scientist Katherine Hayhoe tells us that the most important action we can take on climate change is to talk about it, not by bludgeoning people with depressing facts, but by connecting the risk to your audience’s core values. Tassos Stevens and Michelle McMahon’s How We Save The World, commissioned from Coney by the Natural Environment Research Council (NERC), explores the ways our conversations about climate change can shape our futures, by putting decisions in the hands of the audience.

Meaningful interventions

We are time travellers, guided on an interactive 75-minute journey by our reassuring and informative pilots (Naomi Stafford and Richard Popple, who also represent all of the characters we meet on our journey and are a joy to watch) to choose from a selection of places and times where we could make meaningful interventions. At a house party in Clapton in 2009, can we plant the seed of an idea about consumerism and plastic waste in the mind of young Fergus, playing in the kitchen with his Hot Wheels; or reassure Lucy, drinking gin on the balcony, who has abandoned her vegan lifestyle, having become jaded with the complexities and enormity of the sustainability choices we face?

Before audience members are called on to talk to the characters we meet, a disembodied voice, the voice of NERC-supported research, tells us about some of the psychology that impacts our choices — the rewards of consumerism, our reluctance to speak up out of fear of being judged; or the physical science of climate change, such as the influence of atmospheric carbon dioxide on clear air turbulence, and importance of forests for diversity.

Showing an image from How We Save The World
How We Save The World
Photograph: Thomas Scott on Unsplash

How to save the world

Interventions having been successfully made by audience members at Clapton, we are presented with further choices of times and places to visit. Can we suggest a more successful term than ‘global warming’ at a focus group in Dallas in 1989 (the winning suggestion from our cohort was ‘Bonfire of the World’), or convince the daughter of a wealthy industrialist in early nineteenth-century Bingley of the dangerous path those profitable factories and fossil fuels are leading us down? The crunch choice comes in South Sumatra, in 2005, where we — now assuming the role of islanders of differing financial circumstances — are split into break-out rooms to discuss the choice between allowing PalmOilCo use of our forest, with an immediate monetary benefit, or to allow EuroNGO to protect the forest, giving us less of a financial reward, paid less immediately. Do we lift our families out of poverty now, or listen to the person from half a world away telling us what is best for the planet?

Matt Law’s screenshot from How We Save The World

Placing the audience in control of the decisions, making a game out of climate conversations, forces us to think with empathy and care about the interests of the characters we are talking to. What angle can we use to help them see that the consequences of climate change will be to their detriment too? And how confident are we that we can do that on the spot in front of an audience of strangers? Drawing from research in environmental psychology, How We Save The World distils the idea that storytelling and human connections are among the most powerful tools in climate action at its most immediate and intimate level: the way we talk to each other about the part we can play in climate action.


Find out more

Matt Law was one of five ClimateCultures members who took part in recent conversations with fellow member Julia Marques for her series Directing the Change, which Julia discussed in her recent ClimateCultures post, Conversations with Work That Connects. In his interview — which you can see in full as well as an excerpt in Julia’s post — Matt discusses how he is crossing disciplinary borders within Bath Spa University and has co-created a piece of theatre with the drama department there: The Last Hurrah (and the Long Haul) is a piece very much focussed on the community level of climate change and how incremental changes can unravel but also eventually strengthen a tightly-knit group.

You might also like to read a previous post by Julia, where she explores theatre as a space for thought about our options and what climate change means for us individually.

How We Save The World is a story game by interactive theatre-makers Coney. Written by Tassos Stevens and Michelle McMahon’s, it was created in collaboration with environmental scientists and the Natural Environment Research Council (NERC). It was first presented in 2018 at The Natural History Museum in London, and then re-imagined for our new global context as a live online performance, on Saturday 20th February 2021. “By looking at how we got to where we are today, together we’ll explore moments where small actions might create a ripple of change in the world – and learn how to take that forward in our own lives.”

You can read an interview with Michelle McMahon here. Coney will be announcing new performances of How We Save The World in the next couple of weeks — do check their blog for news.

The Bulletin of Atomic Scientists is an independent, nonprofit organization that gathers a diverse array of informed and influential voices tracking man-made threats and brings their innovative thinking to a global audience. The Bulletin focuses on three main areas: nuclear risk, climate change, and disruptive technologies. What connects these topics is a driving belief that because humans created them, we can control them. The Doomsday Clock is a design that warns the public about how close we are to destroying our world with dangerous technologies of our own making. It is a metaphor, a reminder of the perils we must address if we are to survive on the planet. When the Doomsday Clock was created in 1947, the greatest danger to humanity came from nuclear weapons, in particular from the prospect that the United States and the Soviet Union were headed for a nuclear arms race. The Bulletin considered possible catastrophic disruptions from climate change in its hand-setting deliberations for the first time in 2007.

Katherine Hayhoe is an atmospheric scientist and professor of political science at Texas Tech University, where she is director of the Climate Science Center. You can join the 3.8 million people who have watched her TEDWomen 2018 talk The most important thing you can do to fight climate change: talk about it — and then talk about it. 

Matt Law
Matt Law
An environmental change & sustainability researcher interested in environmental archaeology and public engagement, working on a theatre project to explore climate change's disruption of everyday lives.

The Anthropocene Writ Small: My Friend Jules

Artist and game designer Ken Eklund shows how working with stories offers popular and accessible routes into the past and present of our life with energy, and imagining possible futures as part of the Stories of Change project. 


880 words: estimated reading time 3.5 minutes


For the past three years, there’s been a digital storytelling initiative at Stories of Change relating to the national transition to lower-carbon energy. This AHRC-funded project draws on history, literature, social and policy research, and the arts to encourage more imaginative thinking about current and future energy choices. When Joe Smith from Stories of Change and I met last year, we knew from our research that people ‘don’t appear to think or care about their relationship with energy, because they can’t see it’ and that set off conversations about adding a storytelling game to the initiative to explore that dimension.

I’m an artist and game designer; I develop innovative game approaches to real-world problems. In my view, the key is to find a playful way to present the issue, one that encourages people to ‘play along’. In World Without Oil (2007), my gamerunning team pretended that an oil crisis had actually begun, and people played along by creating stories of how the oil crisis was affecting their lives. In FutureCoast (2014-7), a game about climate change, we pretended to be recovering voicemails made in the future – and people played along by creating those voicemails that sounded as if they had leaked back to our time.

FutureCoast: two players recover a voicemail from the future that had materialized in New York. By recovering this ‘chronofact,’ they revealed its voicemail, which is a robocall advertising ‘Glacierland Resort,’ an arctic theme park with an artificial glacier, from the year 2048. Tweet by Kate de Longpre’, 2014. Photograph: Ken Eklund © 2017

For Stories of Change, we decided to collect people’s personal stories about their relationship to energy, quite literally as their personal stories about “my friend Jules.”

A complicated relationship

“Like it or not, you’re in a relationship with energy. How’s that going for you:” is the beginning of the game’s storytelling prompt. Visualising energy as though it were a person in your life – your friend, Jules – is a fun exercise in imagination, but it can also be revelatory. On one level, Jules is undoubtedly a great friend: lighting up your home, whizzing you around the country, and so on. On other levels, though, Jules can be more of a problem friend: chronically hitting you up for money, occasionally abandoning you completely, and engaging in some questionable dealings in your name while out of your sight.

My Friend Jules opens up discussions about our complicated relationship with energy to the vocabularies we use to characterize our human relationships. At the game’s website you can find an elegy, a character reference, a how-we-met love story, a short play, a limerick, essays short and long, a video interview, superheroes, captioned photos, an Amazon product review, and more – all featuring the protean character Jules, standing in for some aspect of the role energy plays in our lives. The project is expanding the ways we can collaboratively envision the anthropocenic structures that shape our common future. 

My Friend Jules: people describe their relationships with energy in the form of its persona, Jules. ‘Hey Jules, can we make a deal?’ Jules stories are told through a variety of media; this image comes from the Stories of Change photobooth at Didcot, May 2017. Photograph: Ken Eklund © 2017

Take the storytelling challenge

To weave these many threads together, and to reward people for their participation, Stories of Change has engaged artist (and ClimateCultures member) Vicky Long to create a work inspired by the ideas expressed in the first iteration of My Friend Jules. Jules stories received before midnight, Sunday 11th June will be considered for inclusion in her work, to be unveiled by mid-July. Follow My Friend Jules on Twitter (as @MyFriendJules) or Facebook for updates about Vicky’s creation and its possible live performances.  

My Friend Jules is a storytelling challenge, as you will discover if you put pen to paper (or press RECORD) to create your own Jules story. It’s designed to be the easiest possible on-ramp to a difficult road: re-imagining what exists and what will come to pass in the Anthropocene.

If you take up the challenge, it’s easy to contribute your Jules story via the email link at My Friend Jules, site below. 


Find more

You can find out all the details (including all the entries) at My Friend Jules.  And you can explore the Stories of Change project that the game is part of.

You can explore worldwithoutoil.org, another project that Ken has contributed to.

There’s an interesting CNET article about the World Without Oil game.

Ken Eklund
Ken Eklund
An artist whose immersive what-if storymaking games explore real-world issues through collaborative play to bring possible futures into clearer focus, and imagine positive action